[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.feso.cz\/oznaceni-pravdivych-informaci\/#Article","mainEntityOfPage":"https:\/\/www.feso.cz\/oznaceni-pravdivych-informaci\/","headline":"Ozna\u010den\u00ed pravdiv\u00fdch informac\u00ed","name":"Ozna\u010den\u00ed pravdiv\u00fdch informac\u00ed","description":"Na internetu se posledn\u00ed dobou objevuje v\u00edce a v\u00edce nepravdiv\u00fdch \u010di ne\u00fapln\u00fdch informac\u00ed, kter\u00e9 zkresluj\u00ed n\u00e1zory b\u011b\u017en\u00fdch u\u017eivatel\u016f a \u010dasto vedou k\u00a0nen\u00e1visti, neporozum\u011bn\u00ed \u010di zmaten\u00ed.","datePublished":"2026-02-09","dateModified":"2026-02-09","author":{"@type":"Person","@id":"https:\/\/www.feso.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.feso.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4b051168bd2ace843d503d3432ebc4a96ac13303845197b3f2a2634cb21029f6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4b051168bd2ace843d503d3432ebc4a96ac13303845197b3f2a2634cb21029f6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"feso.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.feso.cz\/oznaceni-pravdivych-informaci\/","wordCount":360,"articleBody":"Na internetu se posledn\u00ed dobou objevuje v\u00edce a v\u00edce nepravdiv\u00fdch \u010di ne\u00fapln\u00fdch informac\u00ed, kter\u00e9 zkresluj\u00ed n\u00e1zory b\u011b\u017en\u00fdch u\u017eivatel\u016f a \u010dasto vedou k\u00a0nen\u00e1visti, neporozum\u011bn\u00ed \u010di zmaten\u00ed.\u00a0Po vzoru Googlu se nyn\u00ed i Bing rozhodl s\u00a0t\u00edmto probl\u00e9mem bojovat a to pomoc\u00ed speci\u00e1ln\u00edho ozna\u010den\u00ed, kter\u00e9 n\u00e1v\u0161t\u011bvn\u00edkovi umo\u017en\u00ed l\u00e9pe rozpoznat, zda se jedn\u00e1 o v\u00fdmysly nebo fakta. Jak\u00e9koli informace, kter\u00e9 na webu zve\u0159ejn\u00edte tak m\u016f\u017eete t\u00edmto tagem jednodu\u0161e ozna\u010dit a uleh\u010dit n\u00e1v\u0161t\u011bvn\u00edkovi orientaci v\u00a0textu i cel\u00e9m obsahu. Vyu\u017eit\u00ed tag\u016f je jednoduch\u00e9, rychl\u00e9 a lze jej pou\u017e\u00edt u jak\u00e9hokoli typu obsahu (obr\u00e1zky, text, videa).\u00a0Pokud se chyst\u00e1te tento tag na sv\u00e9m webu pou\u017e\u00edt, obsah by m\u011bl spl\u0148ovat n\u00e1sleduj\u00edc\u00ed krit\u00e9ria: \t\tJe t\u0159eba zachovat p\u0159ehledn\u00e9 sch\u00e9ma, kter\u00e9 umo\u017en\u00ed u\u017eivateli ihned identifikovat, kter\u00e9 informace byly prov\u011b\u0159eny a kter\u00e9 nikoli\t\tCitace a n\u00e1zory mus\u00ed b\u00fdt transparentn\u00ed a je t\u0159eba k\u00a0nim p\u0159idat i zdroje\t\tTag mus\u00ed n\u00e1le\u017eet p\u0159\u00edmo prov\u011b\u0159en\u00e9 informaci. Nelze jej vyu\u017e\u00edt pro cel\u00fd kontext v\u00a0p\u0159\u00edpad\u011b, \u017ee jen n\u011bkter\u00e9 informace jsou ov\u011b\u0159en\u00e9\u00a0\u00a0Vzhledem k\u00a0proveden\u00fdm zm\u011bn\u00e1m je mo\u017en\u00e9, \u017ee se brzy do\u010dk\u00e1me prov\u011b\u0159en\u00fdch fakt\u016f i p\u0159\u00edmo ve vyhled\u00e1v\u00e1n\u00ed. Koneckonc\u016f hlavn\u00ed rival Bingu, Google, tuto funkci vyu\u017e\u00edv\u00e1 ji\u017e n\u011bkolik m\u011bs\u00edc\u016f a u\u017eivatel\u00e9 jsou s\u00a0n\u00ed spokojen\u00ed.\u00a0V\u00fdhodou nasazen\u00ed t\u00e9to funkce p\u0159itom nen\u00ed jen pot\u011b\u0161en\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f, ale i celkov\u00fd vliv na nepravdiv\u00e9 a \u010dasto i z\u00e1m\u011brn\u011b l\u017eiv\u00e9 \u0161\u00ed\u0159en\u00ed informac\u00ed. Tento fenom\u00e9n v\u00a0posledn\u00edch p\u00e1r letech citeln\u011b zes\u00edlil a to tak\u0159ka ve v\u0161ech oblastech. Politika, \u017eivotn\u00ed prost\u0159ed\u00ed, finance nebo i historie jsou odv\u011btv\u00edmi, u kter\u00fdch nalezneme na internetu chybn\u00e9 informace, kter\u00e9 maj\u00ed dopad na n\u00e1lady ve spole\u010dnosti, ale i ka\u017edodenn\u00ed \u017eivot.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ozna\u010den\u00ed pravdiv\u00fdch informac\u00ed","item":"https:\/\/www.feso.cz\/oznaceni-pravdivych-informaci\/#breadcrumbitem"}]}]